Founder and Principal, Vitamin C Creative

Catherine Carr is a passionate, consumer-focused brand thinker with 20+ years of leadership experience at Microsoft, Cranium, and Haiku Deck. She led global content development and brand from Cranium’s early days through the company’s acquisition by Hasbro. She founded Vitamin C Creative, a boutique brand and content consultancy, in 2010. Vitamin C specializes in brand strategy and brand-driven content and communications for a wide range of clients including startups (TaraShakti, Blackbird Health), nonprofits (Pacific Science Center, Block by Block Foundation), service businesses (Bear Group, Resourceful, Wheelhouse DMG), tech and SaaS companies (Fortive, LiveRamp, Vimeo), and global consumer brands (Brooks Running, Little Passports, Mumm Napa). She lives in Seward Park and loves running, cooking, and word games.